SF Collective
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Specialized Bikes

Specialized App


The Problem:

Specialized Bikes needed a unique way to approach and sell their water bottles to potential buyers. To do this we needed to create and tell a story around the relatively unknown advanced technology that goes into each water bottle.


SF Collective, through on the ground research and interviews found that buyers and consumers weren't being shown and/or understanding the story behind the bottle technology.


The Solution:

We created a way for buyers and consumers to interact with the bottle technology directly and lead them through an interactive story that is fun and immersive. At the end of the journey users were given the opportunity to customize their own bottles and to place an order with Specialized all within the iPad app.