We work collaboratively. We work intelligently. We work efficiently - and we are fundamentally blowing up the traditional agency/client model.

Our collective brings together top-tier advertising, social, and production talent. Battle-hardened veterans. Creatives, strategists, producers who have produced memorable, award-winning work at some of the most esteemed firms in the business.

The difference is, we put together precisely the right team for your project. No more, no less. Without layers of management and acres of top-dollar real estate standing between you and your core team, you get better work, faster, at a far more reasonable price.

We offer unmatched flexibility in engagements with our clients. From integrating with your in-house team when needed, to delivering creative solutions as an external team, we have done and seen it all.

At the end of the day it is about producing incredible work together that truly moves the needle for your business.



All the big agency expertise, none of its baggage.

Whether it’s launching a national brand campaign, executing a local market stunt, or establishing a social media presence, SF Collective pulls together the talent and resources to make your project shine creatively and execute flawlessly.

Our network has expertise at the highest levels of traditional, digital advertising, and experiential activations.

At every step, from conception to completion, we have the team to support your needs - including strategic development, concepting, and production.






Founder/Creative Director

Alex Lyman is a 16 year veteran specializing in Traditional and Digital advertising. Lyman has experience in building global campaigns through brand strategy development, creative concepts, branding, and strategic media implementation. 

An award-winning creative talent Alex Lyman has served as Vice President & Creative Director at Publicis Hal Riney on the global LG Mobile and PayPal accounts. Previously he worked at Goodby Silverstein & Partners helping drive creative on Adobe and HP as an Associate Creative Director. Before Goodby, Lyman worked on Xbox and Nike at AKQA. Other clients that Lyman has worked with are American Council On Renewable Energy (ACORE), Specialized Bikes, FAO Schwarz to name a few.

Lyman’s career includes wins in nearly every top international creative award show including: Cannes Lion (Integrated Grand Prix); Cyber Lion (Silver); Grandy Award; One Show (Gold Integrated); One Show (Bronze); Art Directors Club; MI6 (Gold - Outstanding Overall Marketing Campaign; FWA Site of the year (runner up); FWA Site of the Month. 

Lyman has a B.A. in Graphic Design with a minor in Art History from the University of Vermont as well as an M.S. in Communication Design and Advertising from Pratt Institute.



Creative Director

Our renowned creative director/3D designer. He is responsible for modeling, animating and shading the most important jobs the team works on. Famous for his efficiency in producing amazing images – realistic or not – his images are recognized worldwide, published in leading design industry books, sites and magazines. He is also the lead designer on our video game clients (ask us about them to find out more). With excellence in producing cartoon style images, he developed his artistic abilities participating in a variety of CGI contests and winning first place in 2009 at a CGSociety contest.



Head of Strategy

Zach Lyman is a serial entrepreneur who has spent nearly 15 years at the crossroads of emerging technology and social innovation. In 2006 Zach founded ZeroBase Energy, providing renewable energy micro-grid solutions across the globe, revolutionizing rural electrification, disaster reconstruction, and remote communications. Besides running our innovative social/impact programs, Zach continues to advise a wide range of entrepreneurs, NGOs, and the U.S. Military on strategic use of distributed systems architecture, market strategy, brand creation, social engagement and more. 



Director/Head of Storytelling

Ian started his career in film with the original iMac, a bit of imagination, and some hard work. Cut to 2016 and Ian has utilized his visual directing style for clients such as Apple, Intel, the Detroit Red Wings, and the UFC.  He’s produced and directed such projects as globally broadcast advertisements to product videos, branded entertainment, and written the short film Hog’s tooth. 

Accolades include a Cynopsis Digital Award for the UFC’s sports documentary series Embedded and Hog’s Tooth Cannes and Santa Barbara film festivals selection.

When not on the road for work or in his home office Ian can be found taking photos or riding his mountain bike in the hills of Santa Cruz California.



Senior Producer/Project Manager

Ana is a rockstar producer and manager with 14 years experience in post-production. She has produced almost all of our award winning content pieces along with managing our large scale productions. Always smiling and willing to be in the trenches, Ana helps SF Collective stay on course no matter how crazy things get.