We work collaboratively. We work intelligently. We work efficiently. And we do it differently.

Our collective brings together top-tier advertising and production talent. Battle-hardened veterans. Creatives, strategists, producers and media planners who have produced memorable, award-winning work at some of the most esteemed firms in the business. 

The difference is, we put together precisely the right team for your project. No more, no less. Without layers of management and acres of top-dollar real estate standing between you and your core team, you get better work, faster, at a far more reasonable price.

We also offer unmatched flexibility. If you need us to integrate with your in-house team to add value to a project, we make it happen. We can turn work around faster. Communication is always direct and honest. 

At the end of the day, we’ll produce great work together that moves the dial on your business.


We can do anything a giant agency can do. Hell, we can actually do it better. 

Whether it’s launching a national brand campaign, executing a local market stunt, or establishing a social media presence, SF Collective pulls together the talent and resources to make it shine creatively, then brings it to life with flawless production. 

Our network has expertise in traditional, digital advertising, and experiential activations. We can execute from conception to completion, including strategic development, concepting, production, and in-market media planning and placement.

If there are limits to what we can do, we haven’t found them yet.






Founder/Creative Director

Alex Lyman is a 16 year veteran specializing in Traditional and Digital advertising. Lyman has experience in building global campaigns through brand strategy development, creative concepts, branding, and strategic media implementation. 

An award-winning creative talent Alex Lyman has served as Vice President & Creative Director at Publicis Hal Riney on the global LG Mobile and PayPal accounts. Previously he worked at Goodby Silverstein & Partners helping drive creative on Adobe and HP as an Associate Creative Director. Before Goodby, Lyman worked on Xbox and Nike at AKQA. Other clients that Lyman has worked with are American Council On Renewable Energy (ACORE), Specialized Bikes, FAO Schwarz to name a few.

Lyman’s career includes wins in nearly every top international creative award show including: Cannes Lion (Integrated Grand Prix); Cyber Lion (Silver); Grandy Award; One Show (Gold Integrated); One Show (Bronze); Art Directors Club; MI6 (Gold - Outstanding Overall Marketing Campaign; FWA Site of the year (runner up); FWA Site of the Month. 

Lyman has a B.A. in Graphic Design with a minor in Art History from the University of Vermont as well as an M.S. in Communication Design and Advertising from Pratt Institute.



Creative Director

Our renowned creative director/3D designer. He is responsible for modeling, animating and shading the most important jobs the team works on. Famous for his efficiency in producing amazing images – realistic or not – his images are recognized worldwide, published in leading design industry books, sites and magazines. He is also the lead designer on our video game clients (ask us about them to find out more). With excellence in producing cartoon style images, he developed his artistic abilities participating in a variety of CGI contests and winning first place in 2009 at a CGSociety contest.

  ANA CLAUDIA AZAMBUJA   Senior Producer/Project Manager


Senior Producer/Project Manager