We work collaboratively. We work intelligently. We work efficiently - and we are fundamentally blowing up the traditional agency/client model.

Our collective brings together top-tier advertising, social, and production talent. Battle-hardened veterans. Creatives, strategists, producers who have produced memorable, award-winning work at some of the most esteemed firms in the business.

The difference is, we put together precisely the right team for your project. No more, no less. Without layers of management and acres of top-dollar real estate standing between you and your core team, you get better work, faster, at a far more reasonable price.

We offer unmatched flexibility in engagements with our clients. From integrating with your in-house team when needed, to delivering creative solutions as an external team, we have done and seen it all.

At the end of the day it is about producing incredible work together that truly moves the needle for your business.



All the big agency expertise, none of its baggage.

Whether it’s launching a national brand campaign, executing a local market stunt, or establishing a social media presence, NEON pulls together the talent and resources to make your project shine creatively and execute flawlessly.

Our network has expertise at the highest levels of traditional, digital advertising, and experiential activations.

At every step, from conception to completion, we have the team to support your needs - including strategic development, concepting, and production.




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Co-Founder/Head of Creative

Alex Lyman is a 19 year veteran specializing in Traditional and Digital advertising. Lyman has experience in building global campaigns through brand strategy development, creative concepts, branding, and strategic media implementation. 

An award-winning creative talent Alex Lyman has served as Vice President & Creative Director at Publicis Hal Riney on the global LG Mobile and PayPal accounts. Previously he worked at Goodby Silverstein & Partners helping drive creative on Adobe and HP as an Associate Creative Director. Before Goodby, Lyman worked on Xbox and Nike at AKQA. Other clients that Lyman has worked with are American Council On Renewable Energy (ACORE), Specialized Bikes, FAO Schwarz to name a few.

Lyman’s career includes wins in nearly every top international creative award show including: Cannes Lion (Integrated Grand Prix); Cyber Lion (Silver); Grandy Award; One Show (Gold Integrated); One Show (Bronze); Art Directors Club; MI6 (Gold - Outstanding Overall Marketing Campaign; FWA Site of the year (runner up); FWA Site of the Month. 

Lyman has a B.A. in Graphic Design with a minor in Art History from the University of Vermont as well as an M.S. in Communication Design and Advertising from Pratt Institute.



Co-Founder/Head of Creative Production

Our renowned creative director/photographer and cinematographer. He is responsible for photography, filming, modeling, animating and shading the most important jobs the team works on. Famous for his efficiency in producing amazing content – realistic or not – his work is recognized worldwide, published in leading design industry books, sites and magazines. He is also the lead designer on our video game clients (ask us about them to find out more).



Co-Founder/Head of Production

Tony previously has been Executive Producer at Intel’s award-winning Agency Inside – helping lead a production team of over 40+ globally on storytelling projects that pull back the curtain on some of Intel’s greatest technologies. Prior to making the leap to the brand side, Tony cut his teeth working across broadcast, post, and digital disciplines at Goodby Silverstein & Partners, Deutsch, and Zambezi.



Producer/Project Manager

Cheryl is a rockstar producer and manager with 8 years experience in post-production. She has produced almost all of our award winning content pieces along with managing our large scale productions. Always smiling and willing to be in the trenches, Cheryl helps SF Collective stay on course no matter how crazy things get.